We reject the language that keeps millions of Americans from seeking help for addiction.
This damaging language fuels the stigma, shame and fear that keep 90 percent of those who need care from getting help. In keeping with our commitment to quality and data, we use language that is person-centered, non-stigmatizing and consistent with the language of science.
We will meet those who need help however we can. In other words, we will adjust to reach those who suffer from addiction. You may even see some of this “poisoned language” in our materials or website. Believe us, it isn't done without purpose and discussion. It’s done because we have a steadfast commitment to reach those who must be reached.
We're also firm believers in the power of stories and encouraging those who choose to tell theirs. We understand that some of these words may be important to emphasize a point or relay how someone felt during their addiction journey.